Hunt Business Professor Named Finalist for National Marketing Dissertation Award
The Big Picture
Kevin Giang Barrera, Ph.D., Assistant Professor of Marketing at the Woody L. Hunt College of Business, was named a finalist for the Mary Kay Doctoral Dissertation Competition Award at the Academy of Marketing Science Annual Conference in Savannah, Georgia.
The recognition honors his dissertation, Cultivating Customer Experiences in Overcrowded Hedonic Service Settings: Evidence from Text Mining and Field Studies.
Why It Matters
The Mary Kay Dissertation Award recognizes outstanding doctoral research in marketing globally and gives finalists the opportunity to present their work before leading scholars at the AMS Annual Conference.
Giang Barrera’s research examines customer experiences in crowded service settings, using text mining and field studies to better understand how people respond in spaces built around enjoyment, entertainment and leisure.
Last Updated on May 14, 2026 at 2:30 PM | Originally published May 14, 2026
Posted by Hunt Creative
